Former South Africa cricketer Herschelle Gibbs is endorsing the under-construction Dusit Princess Rijas project in Jumeirah Village Circle, close to Al Maktoum International Airport and Expo 2020 Dubai’s site.
The project, which is currently 5% complete, is due to open in Q2 2020. A media representative for the project told Construction Week that shoring and piling works have been completed for the G+5P+17+R Dusit Princess Rijas. A main contractor is yet to be appointed for the project.
Dusit Princess Rijas includes 231 serviced hotel apartments, 142 studios, and five retail units, in addition to 81 one-bedroom, six two-bedroom, and two three-bedroom homes. Developer Rijas Aces has described it as an “upper-midscale property” that offers “prime living” residences. The developer has 18.6ha of real estate projects within its portfolio.
Herschelle Gibbs’s appointment as brand ambassador makes him one of the many celebrities, especially sportspeople, to back real estate schemes in Dubai.
In January 2016, Argentine footballer Lionel Messi was announced as the first global ambassador for Expo 2020 Dubai.
Indian cricketing legend, Sunil Gavaskar, was roped in to promote Danube Properties’ $136m (AED500m) Dreamz project in Al Furjan, which features 175 townhouses. His association with the project followed his appointment as brand ambassador of Danube Group in 2013.
Bollywood superstar Shah Rukh Khan was reported to have teamed up with an alliance of developers in July 2014 to endorse a $626m (AED2.3bn) mixed-used project in Dubai that was first launched in 2008, but was stalled by the global financial crisis. The movie star joined Aristocrat Star, Pal Developments, and Pacific Ventures for their Royal Estates development.