Amazon-owned security firm Ring said it will showcase its latest lines of home-installed security products at flagship tech event Gitex Technology 2018, to be held on 14-18 October at Dubai World Trade Centre.
In a statement, Ring said it will exhibit the Ring Doorbell 2, which the firm says “allows users to communicate with visitors from anywhere”.
In addition to this feature, the hardwired Ring Video Doorbell Pro also has advanced motion detection, and the Ring Floodlight Cam, which is said to be the the “first motion-activated floodlight camera with two-way audio, high-definition video, built-in floodlights, and a siren”.
Gitex is one of the world’s largest technology shows and will host numerous smart city-supportive companies this year.
Speaking on the group’s presence at Gitex, Mohammed Meraj Hoda, vice president of business development for Middle East and Africa at Ring, said: “Countries in the Middle East are witnessing positive growth in the property sector, with many developers focusing on building master-planned communities.
“We believe Gitex offers us a platform to conduct live demos and offer customers the opportunity to touch and feel the product and understand how effective and easy-to-use Ring’s solutions for home security are.”
Ring’s mission, he explained, is to provide “convenience and peace of mind to homeowners across the region by keeping an eye on their family and property”.
“It has been proven that Ring doorbells can reduce crime by up to 50% in neighborhoods across the US. The goal is to bring the same convenience and security to Middle Eastern neighborhoods.”
Ring, which was bought by US tech giant Amazon in 2018, is not new to the Middle East.
The end of August saw the firm ink an agreement with Dubai-based tech firm Hitches and Glitches. Under the deal, the facilities management company will retail Ring products through its online store, and install Ring’s floodlight cam for customers.