The first Elaf Grand-branded hotel in Saudi Arabia has opened following an extensive renovation that transformed the former apartment block into a high-end hospitality destination.
Elaf Grand Al Majeedi, part of the Elaf Group, is a 14-storey hotel, featuring 630 rooms and suites, two restaurants, a cafe, and a view of the Prophet's Mosque. The property has had a comprehensive facelift after Elaf Group changed it from a collection of apartments into the premium hotel it is today.
Located opposite Bab Al Majidi, the new hotel is only a 20-minute drive from the Prince Muhammad Bin Abdulaziz Airport.
Chief executive officer of Elaf Group, Ziyad Bin Mahfouz, said the opening of Elaf Grand Al Majeedi is part of a big-picture strategy to strengthen the company's position in the kingdom's growing hospitality industry.
He said the high-end finishes and "luxurious designs" of the new hotel would cater to the growing demand in Saudi Arabia for premium hotels and high-quality customer service.
"We look forward to improving our customers' satisfaction and offering an exceptional and comfortable experience of luxury, comfort, and satisfaction," he said in a statement on the new hotel's opening.
Elaf Grand Al Majeedi's launch came five months after the opening of the five-star city Hotel Galleria by Elaf, located in Jeddah, Saudi Arabia. This luxury 364-room hotel was inspired by the famed Galleria Vittorio Emanuele II shopping centre in Milan.