Sanitary fittings supplier, Grohe, opened its first showroom in the Middle East on Sunday.

The showroom is located in Media One Hotel, Dubai Media City and will cater to the company’s Middle East, Africa and East Mediterranean markets.

Grohe’s new showroom also reflects the brand’s aesthetic and mantra, “Pure Freude an Wasser” which means “The real joy of water”.

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Renu Misra, Grohe president of Middle East, Africa and East Mediterranean markets, said: “We are proud to have opened our very first showroom of the Middle East, Africa and East Mediterranean market right here in Dubai and hope to be a part of creating exceptional experiences for all our consumers in the region.

“The opening of the GROHE Dubai Showroom is a testament to GROHE’s regional presence, in the hub of the GCC.

“The new showroom is a reflection of our brand values Quality, technology, design and sustainability. We set our standards extremely high to ensure that every time you turn on a GROHE faucet or step into a GROHE shower you can feel the difference and we aim to have the same effect on consumers when they take a step into our new showroom,” Misra added.