KEO International Consultants, a leading design, engineering and project management firm, joined hands with Seddiqi Holding and Asteco Property Management to organize a blood donation drive in conjunction with Dubai Health Authority.

The event, which took place at Rolex Tower on Sheikh Zayed Road in Dubai, attracted a large number of donors from companies with offices in Rolex Tower as well as local businesses in the area to participate in the “Give Blood, Recycle Yourself” campaign.

Alyssa Sultan, deputy vice president human resources corporate services and managing director of Facility Management & Administration at KEO International Consultants, said: “Our partnership with Seddiqi Holding and Asteco Property Management has helped create more awareness of the importance of blood donation.

"We want to thank not only the DHA staff and those who donated blood, but also the volunteers who worked hard to make this event happen. In KEO, we believe our purpose goes far beyond helping our clients to deliver the most iconic projects in the region - we want to try to make a difference in the community.

"The tremendous response to this initiative further strengthens our commitment to corporate social responsibility. We sincerely hope it will inspire others to give the gift of life by donating blood in the future," Sultan added.

KEO has organized several blood donation drives across the GCC as part of a comprehensive program to support employee health and wellbeing and promote the culture of giving back to the community.