AccorHotels and Dubai World Trade Centre (DWTC) has announced the first 25hours Hotels property outside of Europe.

The newly-developed hospitality brand, which was conceptualised in Germany, is set to make its debut for the first time in the Middle East with the 25hours Dubai Hotel.  

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The 434-room property will become the largest 25hours property worldwide, is expected to open by 2020.

25hours Dubai Hotel will be located in DWTC’s One Central development, which is a premium mixed-use lifestyle destination.

With the project’s first two phases completed, One Central showcases a discerning mix of sustainable commercial assets, hospitality offerings, residential sites and a multi-purpose theatre.

25hours Dubai will become the first upscale addition to an existing 1210-room cluster of AccorHotels’ economy and midscale brands at the DWTC complex.

25hours Hotels CEO Christoph Hoffmann said: “The 25hours Hotel for Dubai is an exciting first on many levels. Apart from being our first destination outside of Europe, it is the first development in cooperation with our partner AccorHotels and will be the largest hotel for the brand.

“At the moment we are at a stage where we are learning a lot about a new market and culture, as we hope to cope with the regional climate. 25hours Dubai Hotel will be a unique hotel reflecting the spirit and international attitude of Dubai,” Hoffmann said.

HE Helal Saeed Almarri, director general of Dubai World Trade Centre Authority (DWTCA) said: “The addition of the 25hours Hotel is reflective of the strategic approach that One Central has taken towards its careful selection of product partners that will come together synergistically to further strengthen and underscore Dubai’s attractiveness to international corporates and regional businesses, with a view to achieving higher business tourism volumes.”

25hours Hotel Dubai will feature a mix of modern rooms and suites with culturally-conscious design elements.

With a focus on dining concepts, guests at 25hours Dubai Hotel will be able to chose from two specialty restaurants, a lobby café and rooftop dining venue.