Mixing business and pleasure has become a part of Dubai’s culture and, in recent years, developers in the city have capitalised on this growing trend. The result has been an influx of mixed-use projects.

One such developer, Majid Al Futtaim, is now synonymous with making its projects one-stop shops for its customer base, combining retail, entertainment, and hospitality, all under one roof.

In its latest development, Majid Al Futtaim is embarking on yet another hybrid project, introducing the Aloft Dubai City Centre Deira – a four-star hotel directly connected to the company’s flagship City Centre Deira mall in the city’s historic district.

In collaboration with Marriott International, construction on the hotel – which is the fourth partnership between Majid Al Futtaim and Marriott International to date – began in June 2016, and topped out in September of this year.

As of April, approximately 50% of construction activities had been completed, with work progressing on schedule for a Q1 2018 completion and opening.

“We hope to get the façades completed in the fourth quarter of 2017,” says Khalifa Bin Braik, head of asset management, Majid Al Futtaim – hotels, explaining that this will be the first Aloft hotel to open in Dubai, and the only one to be operated by Majid Al Futtaim within the UAE.

Spanning an area of 28,800m2, Aloft Dubai City Centre Deira will feature 304 guest rooms and 29 suites, and will offer connectivity to the shopping mall via a direct link on level two.

Wall cladding work is well underway and will soon be followed by fit-out and finishing works, which will also be completed by the end of the year.

The hotel’s most interesting feature is located on level five: a whole floor inspired by world cinema, and an ideal place for any avid movie-goer. Level five will comprise four suites, 25 standard rooms, and associated public circulation areas, as well as a VOX cinema.

“[The hotel] will include a multipurpose events space that can be converted into a cinema, with a retractable roof that can be covered and fully air conditioned at any time,” Bin Braik says.

Construction work for the outdoor Vox Cinema, and the event terrace works, commenced in September 2017, and will include the development of a portal frame structure, the integration of an automated roof system, and preparation for the hotel’s large, high-definition cinema screen.

“The Aloft will have five food and beverage (F&B) outlets, including a brand-specific WXYZ bar, an all-day dining outlet, and a speciality concept restaurant, leased out to one of Dubai’s long-standing operators.”