Construction Week visited the site of Majid Al Futtaim's (MAF) latest mid-market hotel project, the Aloft City Centre Deira, and took a look at what will be its first hotel aimed at millennials.   

Khalifa Bin Braik, head of asset management - Hotels, at MAF, describes the new venture as a "brand for the millennial", citing its stylish feel and high-tech features. The cinema-themed hotel will also include four themed suites inspired by blockbuster movie themes from Comic superheroes to super spies, and Bollywoodan as well as an outdoor Vox cinema.  

Set to open in the first quarter of 2018, the hotel spans an area of 28,800sqm and aims to redefine the upscale hospitality offering in the GCC. Announced in collaboration with Marriott International, the hotel development broke ground in June 2016 with the installation of the initial guide beam and has now completed the installation of the final concrete pour for the project. The project topped out in September 2017.

Aloft City Centre Deira, Dubai, features 304 spacious guest rooms, including 29 suites and offers direct connectivity to the shopping mall via a direct link on Level 2. Guestrooms on Level 5 of the hotel, comprising of four suite rooms, 25 standard rooms and associated public circulation areas, will immerse guests in a 'world cinema' and experiential journey.

The hotel is expected to open by the first quarter of 2018.