Dubai Land Department (DLD) announced that it has issued a total of 8,500 real estate permits from August 2016 to the end of August of this year.

E-advertising permits ranked first among the 16 categories of real estate permits issued by the Real Estate Regulatory Agency, RERA, with 6,393.

This was followed by classified ads with 517, billboards with 302, and newspaper ads with 289, according to WAM.

As for promotional activity, 150 permits were issued for real estate promotion stands, with 141 permits for vehicle advertising, 128 permits for printed advertisements, 244 permits for outdoor advertising, and 219 permits for text messages.

Ali Abdullah Al Ali, senior director of the Real Estate Licensing Department at RERA, the regulatory arm of DLD, said: "The primary purpose of regulating real estate ads is to protect our customers from any illegal advertisements while also ensuring transparency and credibility in the real estate sector.

“The significant increase in the number of permits we have issued from year to year reflects the sustained growth of the real estate sector and the momentum it is building in the run up to Expo 2020,” he added.