John Farrelly has been appointed as multi-property director of sales & marketing for St. Regis Dubai, W Dubai – Al Habtoor City and The Westin Dubai, Al Habtoor City.

Farrelly joins Al Habtoor from Marriott International as market director of sales & marketing for the UAE and previously held the position of director of marketing at the JW Marriott Marquis Dubai.

He will be responsible for leading the strategic direction for sales and marketing across three brands, Including the St. Regis, W Hotel, and The Westin.

Collectively, the hotels total nearly 1,600 bedrooms, 18 restaurants and lounges, two spas, 34 meeting and banqueting spaces, including three state-of-the-art ballrooms.

Jason Harding, complex general manager, said: "John holds a sterling track record of success throughout his career to date and his experience coupled with exceptional knowledge of the market will be a valuable asset to Al Habtoor City Hotel Collection.”

Farrelly moved to Dubai in December 2011 to join the pre-opening team at the JW Marriott Marquis Dubai and played a crucial role in launching the flagship property in the Middle East & Africa.