Grohe has acquired Mesma Holdings’ stake in Grome Marketing.

Grome was established in 1983 as an exclusive agency for the German sanitary fittings manufacturer’s products.

The agency covers almost 50 markets in the Middle East, East Mediterranean, and North and West Africa territories.

Grohe, which acquired a 50% stake in Grome in 1993, will has now taken full ownership and control of the company.

As the firm’s sole owner, Grohe has stated its intention to grow the business through the introduction of new product categories and technologies.

The acquisition forms part of a wider corporate initiative to simplify Grohe’s governance structures and decision-making processes.