Raimondi Cranes, an interest of Dubai’s KBW Investments, has appointed of Mauro Masetti as commercial director, establishing the role as part of a broader strategy for the company to strategically push into new markets around the world.

Based in Italy, Masetti’s role is to spearhead Raimondi’s sales growth in current and future markets, building on a strategy that has seen the company expand rapidly into the Middle East, North America and Australia in recent years.

A 20-year veteran in the heavy lifting machinery segment in Europe and North America, Masetti’s experience in sales, client service and aftersales is strategically in line with Raimondi’s global expansion plans.

Masetti noted: “Raimondi is recognised worldwide in the competitive tower cranes industry as a milestone manufacturer and a hallmark brand for reliability and durability. Leading the company’s sales arm will be a field test of the experience I have accumulated through my years in the profession.”

He continued: “The demonstrated flexibility of Raimondi’s engineering solutions, matched with its high safety levels, and its model of performance and longevity are some of the facets of the brand that I look forward to sharing with new clientele.”

He also pointed to the increasing global popularity of luffing jib cranes – a segment in which Raimondi is steadily increasing its range – and the added incentive that this growth potential provided him in his decision to join the company.

Welcoming Masetti, Ahmed Alkhoshaibi, CEO at Raimondi Cranes, added: “Over the past two years, Raimondi’s corporate plans have shifted considerably; we have become much more agile, and at the same time we have activated key areas in the business that are now showing fruition.

“To further develop and continue with our aggressive growth strategy, it was integral that a commercially savvy market veteran was appointed to the executive team. Mauro, with his deep roots in the industry and the drive to expand an already highly-developed portfolio, was the perfect fit.”

Raimondi Cranes was acquired by the now Dubai-based KBW Investments in 2014, at the behest of His Royal Highness, Prince Khaled bin Alwaleed Al Saud, chairman and owner of KBW Investments for an undisclosed fee.