Dubai-based luxury hotel group Jumeirah has launched Jumeirah Inside – a virtual platform comprising 360° video and photography which enables users to make hotel bookings.

The new platform also provides access to behind-the-scenes views of the Burj Al Arab, including views of the renowned Royal Suite, Hotelier reported.

Jumeirah Inside was developed in collaboration with Google and launched ahead of ‘UAE Innovation Week’.

The virtual journey begins at the Burk Al Arab where guests can see, hear and move around the hotel.

Users can explore water features in the atrium through 360° video, dive into the Talise Spa infinity pool, take a stroll through the Royal Suite and explore Dubai from the helipad.

From there guests can continue their virtual journey and explore Jumeirah’s hotels and resorts around the world.

Ross McAuley, group vice president of brand, digital and loyalty, Jumeirah Group, said: “Jumeirah Inside has been initiated for us by Google’s dedicated creative team. The platform works across desktop, tablet and mobile devices, in five languages, offering a film-focused exploration of the world’s most luxurious hotel, Burj Al Arab Jumeirah.

“And in so doing it connects that remarkable property to Jumeirah Group’s portfolio of 22 other luxury hotels, our ‘Stay Different’ brand promise and the outstanding service guests can expect when they walk through the door of any Jumeirah hotel.”