Jumeirah Group has hinted that it may be set to expand its flagship property, the iconic Burj Al Arab, according to reports.

Speaking at the Conde Nast Traveller Forum in Dubai on Wednesday, Gerald Lawless, president and CEO of the luxury hotelier, hinted at an expansion to the seven-star resort.

Showing a slide of the Burj Al Arab, he said: "If you look closely, you may notice something different".

The ocean facing side of the hotel had a large expanded triangular area in white, showing what looked like an expanded beach and possibly a retail/restaurant facility.

"We will be announcing something soon," Lawless concluded.

The Burj Al Arab opened its doors in December 1999 and, at 280metres, it is currently the third tallest hotel in the world.

Following its 15th anniversary last year, it was reported that the hotel was considering the development of a new private beach, stretching out into the Arabian Gulf.

The lastet rumoured development project would be in keeping with the Jumeriah Group's current expansion plans, which include the new Jumeirah Al Naseem Hotel.

Scheduled to open next year, the 430-room hotel is located next door to the Burj Al Arab.